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Why Gears Of War Costs $60
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Rachel Rosmarin, 12.19.06, 1:50 PM ET

The next generation of videogames features eye-popping graphics, piercingly loud sound effects and inventive game play. Another feature: They're wallet-thinning. Once you've plunked down as much as $600 for Sony's new PlayStation 3 console, you've only just begun. Each new game will set you back $60.

That beefed-up price tag--which also applies to games for Microsoft's (nasdaq: MSFT - news - people ) Xbox 360--is a 20% increase over games for earlier consoles. That's because the game business increasingly parallels Hollywood: Each new game is a costly bet--many now cost north of $20 million to produce--that can pay off big or cost a company its quarterly earnings goal.

Those risks are magnified at the beginning of a game cycle, when gamers are swapping out old machines for the new models. It's hard to sell a blockbuster game to gamers who can't play it. Microsoft claims it will have sold 10 million 360s by the end of this month, while Sony (nyse: SNE - news - people ) will have sold 2 million of its newly introduced PS3s, at best.

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posted by Wasted Rage @ 12/20/2006 10:12:00 AM,

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Brock Raybon - Wasted Rage

Brock is a business owner by day and avid gamer and blogger by night. He writes about console and pc gaming, hdtv and technology news. Definitely a "CONSOLE FANBOY" born with a 2600 joystick in his hand.




Chris Lugo - Master Sinwave

Chris works in customer services by day and moonlights as a hardcore techie by night. He started gaming as a young lad with his trusty Atari and now plays it all from console to hardcore pc games. HE GIVES CONSOLE AND PC GAMES A FAIR SHAKE.

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