Interview: Ray Maguire Admits That PS3's Entry Price Was A Barrier To Consumers
Friday
Speaking to MCV, Sony Computer Entertainment UK boss Ray Maguire has stated that his company recognised the barrier PS3s launch price presented, but has also insisted that Sonys launch strategy is still following the companys long-term plans.
From all the research we have looked at and the feedback we were getting from consumers, it was clear that theres an overwhelming demand for people to get into PS3 gaming, Maguire stated. Theyre saying the thing thats stopping them is the entry price.
Weve listened and worked on two products to get people into the marketplace with two different sets of attributes.
Weve been considering this since launch. This is all part of a very carefully thought-out plan.
Read More...
[Source: N4G.com : News Feed]
Labels: Playstation 3, Ray Maguire
posted by Wasted Rage @ 10/19/2007 11:06:00 AM,
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Brock Raybon - Wasted Rage
Brock is a business owner by day and avid gamer and blogger by night. He writes about console and pc gaming, hdtv and technology news. Definitely a "CONSOLE FANBOY" born with a 2600 joystick in his hand.
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