Sony Goes Into The Blu For Christmas Market
Saturday
Sony is to launch the first UK TV ad promoting its Blu-Ray DVD disc as the format war heats up before the critical Christmas shopping season.
The electronics giant, which is locked in a battle with the rival HD-DVD format backed by Microsoft and Toshiba, aims to make Blu-Ray the high definition format of choice for watching programmes.
Sony's Blu-Ray ad breaks for the first time at 12.42 on Saturday on Sky Sports 1, just before Liverpool kick off against Everton in their Premier League derby.
The ad, created by Fallon, promotes the idea that Sony's format is the future of HD entertainment, including through its PS3 games console, which is Blu-Ray enabled.
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[Source: N4G.com : News Feed]
Labels: Blu-ray, hd dvd, HD DVD vs Blu-Ray, Playstation 3, Sony
posted by Wasted Rage @ 10/20/2007 08:09:00 AM,
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Brock Raybon - Wasted Rage
Brock is a business owner by day and avid gamer and blogger by night. He writes about console and pc gaming, hdtv and technology news. Definitely a "CONSOLE FANBOY" born with a 2600 joystick in his hand.
Chris Lugo - Master Sinwave
Chris works in customer services by day and moonlights as a hardcore techie by night. He started gaming as a young lad with his trusty Atari and now plays it all from console to hardcore pc games. HE GIVES CONSOLE AND PC GAMES A FAIR SHAKE.
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